The Internet Security Suites Blog

Monday, August 14, 2006

Symantec admits it over-hyped Norton 360

While OneCare was officially launched on June 1 in the United States, Symantec announced--on the same day--that Norton 360 has bee delayed and would be released only Q1/2007. It was originally scheduled for release this September.

Now, Mark Bregman, Symantec's senior vice president and chief evangelist, commented the situation:

"What we did we talked about Norton 360, or Genesis (as it was known previously), and we made a lot of publicity about that because it's our next-generation security suite."

"We somehow left the wrong impression in the market place that there's Windows Live OneCare from Microsoft, there's Falcon from McAfee, and there's nothing from Symantec," he explained. "But actually, what we have today in the current suite of Norton Internet Security is very competitive with Microsoft Live OneCare or [McAfee's] Falcon."

In the meantime, a new report from The NPD Group suggests Microsoft's entrance did exert market share pressure on the rivals, particularly Symantec. Its U.S. retail market share in June dropped 10.1 percent from May, while McAfee and Trend Micro slipped 3.3 percent and 1.3 percent, respectively, over the same period.

According to the study, Symantec still led the U.S. retail market with a 59.8 percent share, while Microsoft held the second place with a 15.4 percent share. Trend Micro captured 8.9 percent of this market segment, while McAfee garnered a 7.1 percent share.

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  • I never liked Symantec "ideology" of buying other companies in order to create their own product portfolio, I do not think this Norton-360 project will be a winner, but we will see...

    By Anonymous Fred, at 11:37 PM  

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